In 2024, Pienza embraced the allure of Hollywood. George Clooney came to the town to film Jay Kelly, a Netflix film directed by Noah Baumbach, co-starring Adam Sandler.
At the 2025 Venice Film Festival, this is how Clooney described his experience:
“I filmed ‘Jay Kelly’ in Italy, in beautiful places like the town of Pienza. The Italians know how to celebrate life; I find culture, kindness and a special quality of life here”.
During filming, the closed set in Piazza Pio II attracted fans and onlookers. During breaks, the actors willingly accepted the warm embrace of the audience. The night scenes in Piazza Pio II are memorable.