Directors, set designers and cinematographers choose Pienza for its ability to give the stories an immediately recognisable character: elegant, harmonious and authentic.
The film producers also appreciate the willingness of local institutions to understand their scenic needs, even when the logistics in the historic centre are not always easy due to its shape and layout, and also the possibility of finding experienced extras and workers on site.
Pienza’s presence in films and television series has a clear impact on tourism. Numerous visitors come to Pienza because they recognise a square, an alleyway or a view seen in a film or a television series.
This phenomenon, known as movie tourism, has grown in recent years and represents a new form of discovery of the territory. If there’s one thing that distinguishes Pienza, that’s its ability to inspire stories. Here, the landscape is never just a detail: it is narrative structure, atmosphere and pure emotion. Visiting Pienza means entering an open-air set, where every step you take is a possible shot and every view describes a piece of cinema history.